3 Things That Are Killing Your Restaurant Business
May 28, 2022 . 5 min read
1. Menu Items Without Photos
Did you know a menu item with a photo gets ordered twice as much? A menu item with just a description will never be able to replicate the feeling associated with looking at a mouth-watering picture of a food. Having your food displayed throughout your menu will not only grab your customers' attention but also form an excellent first impression. Mouth watering pictures of your food excite customers and make them eager to try your delicious-looking food.
Pictures are not enough in 2022!
People love to see the food before ordering but does a photo tell them the portion size? Or does it show every detail of your menu item? Of course not, a photo cannot show every side of your item. 3D Menu, lets your customers or guests see a life-sized 3D view your menu items before ordering. Menus are full of options and hard for customers to decide between menu items. This makes your customers choose you over any other restaurant that only has some low quality pictures, because remember, people order what they see.
3D Menu vs Photo
In a study, we served people a burger and a cold-cut sandwich, 63% chose the burger over the cold-cut sandwich. 3 weeks later, we conducted our test again, but instead gave each person a QR menu with two options, burger and cold-cut sandwich. In the menu, the burger had a decent high quality image and the cold-cut sandwich had a 3D view. 86% of our guest selected the cold-cut sandwich, just because it looked more interesting.
Increase engagement
People love to use technology, but the hospitality industry has been a late adopter in many ways to the technology trends. Customer engagement is the cornerstone of business success in all industries, and restaurants are no different. Restaurants that don't provide an engaging experience to their customers are encouraging them to choose other restaurants. 3D menu increases your customers engagement and encourages them to become regular customers.
2. Not Adopting New Restaurant Tech
According to a report, the number of restaurant customers who prefer using digital methods of ordering food is growing rapidly. Tableside ordering and payment is a service that allows customers to order food and pay comfortably from their table using their smartphone. People hate the feeling of being rushed, so let them order and pay at their own pace. 40% of restaurant customers are not happy with waiters asking them "Are you ready to order?" or "Is everything ok?". Tableside ordering lets your customers call the wait staff whenever they need to.
Long wait-times can kill your business
Nobody likes to wait. The worst thing you can do to your customers is to make them wait for half an hour before being seated (They would probably never come back). 10% - 15% of the 1-star reviews are about customers complaining about wait-time. The key to reducing wait time is to clear tables as soon as a party is finished eating and the bill has been paid. The bill payment process eats away A LOT of time and distracts the waiters. With tableside ordering and payment, diners never have to wait for a terminal, they can use their cellphone to pay whenever they are finished eating.
3. Not Rewarding Customers
Surveys show that customers love getting rewards but implementing a reward program successfully can be expensive. You are basically giving away your profit, but you don't have to. Customers are not looking for high discounts, a small discount is sufficient enough to increase customer retention.
Customers privacy
In order to keep your customers points, you need to collect some data such as full name and email address. Customers largely don't mind giving away this data in exchange for the occasional free fries or discount.
Targeted Promotions
As soon as a customer signs up for the loyalty program, you will have their full name and email address. You may use this information to provide tailored offerings and special promotions to your most loyal customers. Fill up your restaurant with a push of a button.